Monday, March 5, 2012

Package Design

Happy late Leap Year!

I'm currently in a 3D Design class, and our last two projects have been package design. This is something completely new for me, and I've found that I really love it! It's teaching me a lot about hierarchy, cohesiveness, and color. Maybe I've found my niche. I guess time will tell!

The purpose of this project was to create a product line of energy bars and drinks. I went in an interesting direction- energy drinks for seniors! As in, 55-65 year olds. It kind of seemed like uncharted territory, and a good challenge.

I went for old-fashioned sounding flavors, illustrations, and style. I did all the illustrations, and let me tell you- what a long process! I'm absolutely thrilled with the results, though.






I haven't been able to take photos of the finished, 3D product yet (they are currently entered in an art show), but that is definitely in the plan. Happy March!

2 comments:

  1. Ooh, I like them! Very appropriate for your target demographic. Nice & simple, and they say what they need to say. Well done!

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